TxWorld gets the usual fare of questions related to site content, not quite so many for copywriting which is often overlooked. What is so important about these topics and how is it related to your website? Let's see...

Consider the two "sample" websites A and B summarized above. Both sample pages would constitute an "About Us" page and a human visitor to the website can logically conclude that the page is about a dental practice and the primary dentist. Search engines visiting the site will not be able to draw the same conclusions.

How a search engine evaluates the website content

Read the content for website A and B. The example is over simplified to get a point across -- you as a human reader can easily tell the difference between the pages and could probably guess how a search engine might "rank" or "weight" the pages with website A coming out the clear winner. But you would be surprised at the number of prospects that still expect example website B to get a high rank in a search engine.

Let's deconstruct the content of Website A to understand some of the basic search engine concepts related to content and copywriting:

• The Name of the page (http://www.yoursite.com/plano-dentist.html) is one of the flags that tells a search engine "hey, this is what I am about"; it contains two keywords, Plano and Dentist.
• The Title of the page contains more clues for the search engines with the kewords DDS, Dentist, Plano and TX.
• Heading tags, such as h1, denote relative importance in hierarchical form. In the example the h1 tag contains DDS, Plano and TX which are all keywords that a user might type into a search engine.
• The content uses several keywords related to dentistry, woven into content that is very easy for a person to read as well as very effective at relaying information to a search engine. Dental is mentioned 4 times; dentistry 2 times; several related phrases such as "dental care", "restorative" and "cosmetic" are also used.

Google, MSN, Yahoo and all of the other search engines have one primary goal: to return search results to end users that are relevant.

Each search engine has spiders (automated programs) that will read or "crawl" through a website to index the content, as well as to gain a perspective on what the meaning of the content taken as a whole is. Attempts to trick, over engineer, or influence the search engine through "black hat" methods will eventually get the website banned. Suffice it to say that repeating the words "Plano Dentist" on a webpage 1000 times not only doesn't work (anymore) but can produce very negative results. Don't try it.

Okay - what is the right way to create content?

TxWorld SEO professionals are not sorcerers and rarely practice voodoo to get high rankings in search engines. Our approach is to take your message, brochures and copywriting and combine it with our knowledge and research. The resultant content along with specific use of meta tags, titles, headings, formatting, commenting, image labeling and many other factors too numerous to mention form website pages that index well in search engines.

It sounds like I can create website content by myself

Surprisingly, you can perform search engine optimization and create your own copywriting. It takes common sense, the ability to research what people are searching for and a fairly decent grasp of grammar. There are scores of websites geared towards the do-it-yourself crowd and with some time and experimentation the results are likely to be pretty decent. Here is a link to help you get started.

If you choose to generate your own content, perform your copywriting and all the research that goes with it then you should also have some realistic goals about how long it will take. Expect to spend a significant amount of time learning how to do it and at the very least 6 months to a year before you achieve your targets.

TxWorld Content and Copywriting Services

Get the search engine results that you want sooner rather than later. Leverage the expertise and innovation that we have developed through years of experimentation, training and perseverance. Our SEO consultants have achieved results that larger more sophisticated vendors have not been able to produce (and at a lower cost too!). One of our most recent website projects took only two weeks to get #1 ranking for its keywords in Google. Organically - that's unheard of!

Each project that we take on includes a full evaluation of your market, the common keywords for that market, and a comparison of those results with materials that we obtain from you. Our SEO experts combine this insight and research with your content to create relevant web pages that are not only interesting and informative for a human reader but are also search engine ready. The same principles and techniques are applied to new websites and existing ones alike.

Here are some things you should know about working with TxWorld for copywriting and search engine optimization:

• You provide basic keywords; we recommend the best ones

• You provide basic content; we have to have a starting point

• You pursue off site link exchanges; TxWorld will recommend sites for linking

• TxWorld plans content for new websites from the start and is part of our estimate

• TxWorld performs all editing of content for existing sites
  - no exceptions - we will not take on a project without the ability to perform the edits ourselves

• TxWorld rarely accepts projects that are related to:
  - Flash websites; they don't index
  - Dynamic websites; a search engine can't push a button on your website, only reads what is there
  - Content Management websites; lack of control over tags, links, comments and other elements

• TxWorld does not guarantee results
  - Search engines cannot be tricked, bribed or manipulated
  - Our track record is solid and the results speak for themselves

• TxWorld does not perform free reporting or free keyword tweaking
  You don't give away your product or service; neither do we

If you are still with us after everything we outlined in the preceding list, we would love to speak with you about your website goals, content generation and copywriting needs. See what we have achieved for our customers