In the bricks and mortar world it costs money to draw in visitors that aren't buyers. The same is true online. It costs money to handle traffic. But you don't need just traffic, you want potential buyers. We recognize the difference.

When potential buyers in the bricks and mortar world come into your business the language and clarity of explanations to the customer is what sells them your product. The same is true on your website. As optimizing for search engines often means changing language, it takes a skilled copywriter to merge the two goals. TxWorld has proven methods for creating the specific language for your business.

Many resources abound to describe in the tiniest detail all of the search engines, directories and other content providers that are the most frequent tools when a person is looking for something on the Internet. You will not find that here.

This page highlights the most important search engines, directory services and shows you how they fit together.

Interactive Search Engine Map

Confused by all the different search engines and directories? Take a look at our interactive map to see how they are related. See the map

Definitions

Search engines are computer systems that are the equivalent of a library card catalog system - they help you find information on the web. A search directory is a categorical grouping of information, maintained by people, not by computers.

Search engines cross reference information from many different places when building the indices you will use in your searches. They pull from the search directories, from other search engines and also include paid advertisements.

How search engines work

Most search engines work in a similar manner, though some like Google, have advantages that make them more popular than others. When your site is submitted to a search engine, automated programs visit the web address you supplied. They "crawl" through all the pages you have created, indexing and relating the information based on complex and frequently changing criteria. 

Perhaps the most widely missed fact of search engines and site promotion is the following: search engines operate on all pages in your website. Not just the start page. This is very important because many web designers miss this point and consequently miss the opportunity to optimize each page for search engines. And this means a missed opportunity to the website owner.

Free submission of your site to major search engines is becoming a thing of the past, though it is still possible. Inclusion into search engines can take anywhere from six weeks to several months. The "Google sandbox" is an area where new websites can languish for up to 6 months or a year while Google determines if it is a website or a spamming technique - and if you don't get out of the sandbox you won't be found on Google.

TxWorld promotional programs

Your business has unique characteristics. And the promotion of that business is no different - the plan should also be unique. 

Existing website owners may need to have individual pages reworked in order to be indexed by a search engine. You might need to use pay-for-inclusion programs, or you might not. Maybe you would like to tie together a direct mailing program and you website. We can help you with all of these efforts and much more.

TxWorld uses a variety of techniques to enable our client web sites to show up in search engines including optimization of your website content, individual page relevant metatags, paid search engine submission, pay-for-inclusion programs, and tools for tracking and analysis of your web traffic.

TxWorld will provide a free consultation to look at all the aspects of promoting your website. We work with you to suggest the right keywords, develop a workable budget and a practical plan that will put everything into action. All in plain simple English.

Okay, so how much is this going to cost?

Let's cut to the chase - you want to know if you can afford to engage TxWorld for search engine optimization. The answer is you cannot afford not to.

We perform all services at $75/hr. To give you an idea of a typical costs, most of our 6 month programs to raise your natural search engine rankings is about 5 hours or $375. A normal pay-per-click program is 3 hours for the first 6 months.

Your needs will vary but the above should give you a good idea for planning purposes. TxWorld is one of the few companies that offers payment programs without interest, and we are also willing to put some skin in the game with performance guarantees. Give us a call or send us an email to get the ball rolling - it will be the best investment you can make for your Internet business.